Google Analytics’ “Average Time on Page” can be a bit confusing and I’ve had people ask me why they’re seeing sessions with an average time of zero, wondering if they’d perhaps installed their analytics correctly. If you’re in a similar situation, there is good and bad news. The Good News: There is probably nothing wrong with …
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Tracking Internal Redirects in Analytics and Tracing External Redirects
This post is split into two sections. The first is for tracking your own internal redirects using Google Analytics. The second portion is for tracing URL redirect paths. Tracking Internal Redirects with Google Analytics Tracing External URL Redirects Tracking Redirects with Google Analytics One of the problems people run into is their inability to track …
Read MoreGoogle Analytics/Adwords Tracking Audits with A1 Website Analyzer
Google Analytics makes our lives easier. Easy installation, intuitive (usually) reporting/metrics, easy integration with Adwords and Webmaster Tools, etc. Best of all, it’s free. Of course, installation is also easy to botch, and future installations don’t always correctly overwrite the old ones . You may have failed to add the tracking code to certain pages. Or …
Read MoreCalculate AdWords ROI with Ad Slot Position Segments
Google AdWords provides a “quick and easy” way to get visitors to your site. Setting up campaigns are fairly easy and the learning curve is small. But maximizing your ad spend takes time, patience, and planning. One of the often-overlooked methods for measuring optimal AdWords campaign success is seeing which Ad Slots tend to be …
Read MoreGoogle Annotations: Track SEO & Marketing Initiatives
Google recently added the ability to add annotations to Analytics. What this means is that you can now correlate trends with campaign implementations in Google Analytics (as opposed to having to cross-reference your trends in Analytics with whatever source you typically use to keep track of these changes). What’s more is you can also share …
Read MoreWebsite Alerts with Google Analytics Intelligence
Anyone who logs into Google Analytics frequently knows that Google’s been adding one new beta feature after another. One of these recent additions has really made life easier for keeping track of website metrics and catching potential problems right away. Setting up Alerts with Intelligence Intelligence allows you to set up custom daily, weekly, or …
Read MoreDifference between Revenue & Product Revenue – Avoid Confusion
For information on MRP, click here: When working in a fast-paced environment where different reports are needed, one of the common ‘discrepancies’ occur when Total Revenue and Product Revenue are used interchangeably. The differences is simple (tax and shipping is included in Total Revenue, but not in Product Revenue). As trivial as this seems, this …
Read MoreBlogs/Articles for 2009-10-06
Blogs/Articles for 2009-10-06 Can Google Stay on Top of the Web? – Business Week Canonical Tag 2.0: Google To Add Cross Domain Support – Search Engine Land Google Sandbox Effect – SEO Chat Appraising Your Investment in Enterprise Web Analytics – Google Analytics Blog New parameter handling tool helps with duplicate content issues – Google …
Read MoreUsing Google Analytics to Track Email Address Signups
If your website has an email sign up form you can use Google Analytics to keep track of which email addresses are signing up. Simply use the parameter you are using to pass the email address as the query parameter in your Analytics Site search setup (go to Profile Settings and click Edit Profile on …
Read MoreAct on Extremely Relevant Data with Advanced Segments
I recently wrote another guest post on the Bronto (an email marketing service provider) blog. This one relates to using Custom Segments to better track your email marketing campaigns. The entire post can be read here: Act on Extremely Relevant Data with Advanced Segments
Read MoreTesting report discrepancies with Google Analytics (Advanced Segments)
So I ran into a brain-racking situation with my employer the other day. A certain 3rd party advertiser is linking to one of our websites from several places on their all-flash website (and not for free mind you). In an effort to gauge the utility of these links, I’ve been perusing through both Google Analytics …
Read MoreBlogs/Articles for 2009-05-05
Blogs/Articles for 2009-05-05 The Changing Face of SEO – Duct Tape Marketing Back to Basics: An easy way to spot quality traffic – Google Analytics Blog Survey says… – Google Webmaster Central Blog Guest Post – Creating an Image Rotator – Soh Tanaka Don’t Forget About Us, The Web Directories – Search Engine Land Dear …
Read MoreGoogle Analytics: Using Regular Expressions to Segment Data (Guest Post)
I just wrote another best practices tutorial as a guest blogger on the Bronto Blog. This one pertains to using regular expressions to better filter email send campaign data in Google Analytics. You can read the entire article here: Google Analytics: Using Regular Expressions to Jump Onto More Data!
Read MoreTrack outbound links and file downloads with Google Analytics
Track outbound links and file downloads with Google Analytics One of those not-so-obvious features of Google Analytics is its ability to track outbound links and file downloads. This feature isn’t available by default, because Google Analytics tracks links by way of the tracking script you paste. So when users click from one page to the …
Read MoreBlogs/Articles for 2009-04-15
Blogs/Articles for 2009-04-15 An upcoming change to Google.com search referrals; Google Analytics unaffected – Google Analytics Blog Using Site Search Features in Creative Ways – Google Analytics Blog Is Self-Centered Web Copy Hurting Your Websites? – Web Designer Depot Keyword Research Essentials Part 2: How to Select the Right Keywords – Site Point Avoiding a …
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