Google Analytics/Adwords Tracking Audits with A1 Website Analyzer

Google Analytics makes our lives easier. Easy installation, intuitive (usually) reporting/metrics, easy integration with Adwords and Webmaster Tools, etc. Best of all, it’s free. Of course, installation is also easy to botch, and future installations don’t always correctly overwrite the old ones . You may have failed to add the tracking code to certain pages. Or …

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Yelp Advertising Review

The rise of Yelp has fundamentally changed internet marketing, especially for local businesses. Many consumers bypass Google and other traditional search engines altogether and simply conduct their search on Yelp. Many will check out a company’s Yelp reviews before bothering to contact them. In addition to this, Yelp listings and categories often shows up in …

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Traveling in Mexico – Safety Tips

I just came back from another vacation in Mexico (Puerto Vallarta this time). As usual, it was a great time full of food, partying, great weather, beautiful sunsets, and really interesting and kind strangers. As usual, my trip was preceded with the usual warnings from friends about the dangers of traveling to Mexico. While there …

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SEO for YouTube (Updated 2014)

Making sure your YouTube videos Rank Optimizing your YouTube videos is more important than ever.  Google often ranks videos on the first page of their traditional SERPs.  The extent to which it does so varies by subject and algorithm update, but overall, the trend has been to rank YouTube videos and other parasite pages.  Furthermore, …

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Marginal Revenue Product (MRP)

The marginal revenue productivity theory of wages states that wages are paid in accordance to the marginal revenue product of labor. As long as the incremental revenue of an additional worker is greater or equal to the cost of the additional worker a firm will hire the additional worker. However, no firm will higher an …

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Stop Saying SEO is Dead!

It seems that every time Google deploys a major change in their algorithm, a few authors/bloggers proclaim the death of SEO, and marketing websites/blogs are awash with titles like “SEO is Dead” and “Is SEO Dead?” In most cases they admit (later on in their piece) that it’s not really dead, but rather that “SEO …

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SEO for 2013 Checklist – New Rules for SEO

The world of SEO has seem some significant ‘changes’ with Google’s major and much publicized Panda and Penguin updates, along with the less known but equally important constantly-updated algorithmic changes being tracked by MozCast.  Countless articles, blog posts and podcasts have proclaimed major changes in the SEO world and along with it, numerous catch phrases like “inbound linking is …

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Some Great SEO Links

Every once in awhile you run into some SEO-related content you just want to share. Microsoft Excel for SEOs – Whether you’re a freelance or office monkey SEO (or like me, both), you really need to be on top of your excel game and avoid as much manual data entry and copy-pasting as possible.  After …

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Google’s update to Branded Site Links

Last month, in my Google’s Recent Updates: SEO Game Changers post I mentioned that Google now gave extra listings to site for their own brands.  I used Magnaflow.com as an example.  In this example, Magnaflow gets the first 4 listings.  The rest of the organic results consists of 6 listings, the first of which is …

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Google’s Recent Updates: SEO Game Changers

Over the last year Google has made some changes to its algorithm which really affects organic traffic rankings.  Typically Google’s changes are merely a shifting over ranking factors.  However, Google’s recent changes have, to a certain extent, changed the rules a bit. Local Search has become more Relevant Local listings now appear more frequently on …

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