I recently wrote another guest post on the Bronto (an email marketing service provider) blog. This one relates to using Custom Segments to better track your email marketing campaigns. The entire post can be read here: Act on Extremely Relevant Data with Advanced Segments
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Testing report discrepancies with Google Analytics (Advanced Segments)
So I ran into a brain-racking situation with my employer the other day. A certain 3rd party advertiser is linking to one of our websites from several places on their all-flash website (and not for free mind you). In an effort to gauge the utility of these links, I’ve been perusing through both Google Analytics …
Read MoreGoogle Analytics: Using Regular Expressions to Segment Data (Guest Post)
I just wrote another best practices tutorial as a guest blogger on the Bronto Blog. This one pertains to using regular expressions to better filter email send campaign data in Google Analytics. You can read the entire article here: Google Analytics: Using Regular Expressions to Jump Onto More Data!
Read MoreBetter Data Filtering with Advanced Segments
One of the main drawbacks of Google Analytics has been its inability to deeply cross-reference data. But thanks to the newly added Advanced Segments feature, that’s no longer a problem! Here is a perfect example of an old limitation now overcome. The old limitations of Google Analytics In the pre-Advanced Segment days of Google Analytics, …
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