Website Alerts with Google Analytics Intelligence

Anyone who logs into Google Analytics frequently knows that Google’s been adding one new beta feature after another. One of these recent additions has really made life easier for keeping track of website metrics and catching potential problems right away.

Setting up Alerts with Intelligence

Intelligence allows you to set up custom daily, weekly, or monthly alerts which can be emailed to you. This saves you from having to log in to see these metrics (the more profiles you manage, the more grateful you’ll be for this). In the example below, I am creating an alert so that will send me an email if a day’s worth revenue falls below a certain point (Intelligence allows you to choose exact numbers of percentages).


Note – Another one of Google Analytics’ new features; the ability to share customizations across multiple profiles (so you no longer have to create them individually within these profiles).

Multiple cross-referencing options

Below is across-section of the metrics and dimensions you can filter for or against.


Other Reasons for Setting up Alerts

The metric and dimensions offered allow for a multitude of possibilities.  The ability to track changes in visits, bounce rates, landing pages, goal conversions, etc allow for several ways to stay on alert.  An increased number of bounce rates or visits to an error page (which can be tracked in landing pages), or a drop in visits can alert you to a new problem, and give you the chance to address it much quicker than would be possible by merely perusing historical data at some later date.

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