Why Google Analytics is showing 0 Average Time on Page

Google Analytics’ “Average Time on Page” can be a bit confusing and I’ve had people ask me why they’re seeing sessions with an average time of zero, wondering if they’d perhaps installed┬átheir analytics correctly. If you’re in a similar situation, there is good and bad news.

  • The Good News: There is probably nothing wrong with your GA integration.
  • The Bad News: GA’s method of tracking time on page can be misleading and leaves much to be desired.

How Google Analytics calculates Time on Page.

Google Analytics triggers upon page loads or other … Read more