Google Analytics’ “Average Time on Page” can be a bit confusing and I’ve had people ask me why they’re seeing sessions with an average time of zero, wondering if they’d perhaps installed their analytics correctly. If you’re in a similar situation, there is good and bad news.
- The Good News: There is probably nothing wrong with your GA integration.
- The Bad News: GA’s method of tracking time on page can be misleading and leaves much to be desired.
How Google Analytics calculates Time on Page.
Google Analytics triggers upon page loads or other