Making sure your YouTube videos Rank
Optimizing your YouTube videos is more important than ever. Google often ranks videos on the first page of their traditional SERPs. The extent to which it does so varies by subject and algorithm update, but overall, the trend has been to rank YouTube videos and other parasite pages. Furthermore, YouTube is essentially the second most-used search engine after Google. So if you’re taking the time to upload videos with the intention of having them found, it’s a good idea to take a little extra time to make sure they are optimized.