Auditing your website’s canonical link elements The ability to cite canonical URLs can be a great asset for an SEO. Unfortunately it can also have negative impacts if used inappropriately. Between site migrations, the creation of new pages, switching to https, misuse or bugs in an SaaS, domain name switches and just the everyday grind …
Read MoreTag: seo
SEO Spy Tools – 6 SEO Spy Tools to Research your Competitors
SEO Spy Tools Ahrefs SpyFU SEO Spy Glass A1 Website Analyzer Compete.com Your Brain In a previous post, SEO Keyword Research – Choosing Keywords for SEO, I mentioned the ability to spy on your competitors for SEO purposes. I’d like to expand on that in this post. Below is a list of free research & …
Read MoreStop Saying SEO is Dead!
It seems that every time Google deploys a major change in their algorithm, a few authors/bloggers proclaim the death of SEO, and marketing websites/blogs are awash with titles like “SEO is Dead” and “Is SEO Dead?” In most cases they admit (later on in their piece) that it’s not really dead, but rather that “SEO …
Read MoreSEO/Marketing Blogs/Articles for 2010-03-08
SEO/Marketing Blogs/Articles for 2010-03-08 Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test (Wonkish) – Occam’s Razor by Avinash Kaushik Google Wrap Up: Above the Fold; Gesture Search – Marketing Vox Don’t Be Afraid of Negative Reviews – Marketing Vox Social Networking SEO Tips and Techniques – SEO Chat Keyword Difficulty vs. …
Read MoreBlogs/Articles for 2009-06-17
Blogs/Articles for 2009-06-17 PPC / SEM Analytics: 5 Actionable Tips To Improve ROI – Avinash Kaushik Matt Cutts: Watch my site review session from Google I/O Online Copywriting Advice – SEOChat Google Webmaster Blog: Best practices for Product Search Matt Cutts: PageRank sculpting New Dashboard in Google’s Local Business Center Extends Your Analytics – WebShare
Read MoreSEO for Static Websites: Creating/Editing Static Pages for SEO
Due to the time needed to create and edit them, static pages are often the bane of web developers and designers alike. To an SEO professional, however, they provide for an easy way to tailor SEO efforts to specific keywords. Here is a guideline for creating new or editing existing static pages for maximum SEO …
Read MoreUsing Google Analytics to Track Email Address Signups
If your website has an email sign up form you can use Google Analytics to keep track of which email addresses are signing up. Simply use the parameter you are using to pass the email address as the query parameter in your Analytics Site search setup (go to Profile Settings and click Edit Profile on …
Read MoreSEO for Dynamic Pages and Content
Dynamic websites have their obvious advantages. The ability to automate, create, edit, and delete content through a database and server side scripting is a must when dealing with large and constantly updated websites.
Read MoreCanonical Link Rel vs 301 Redirects: Using Canonical Link Rel tag for SEO purposes
Back in February, Google announced their support of the Canonical Link Rel element, and it was also announced that Yahoo! and MSN would soon follow suit. If you’re not familiar with it, think of the Canonical Link Rel element in terms of a 301 redirect–you can tell the search engines to ‘focus’ (though in this …
Read MoreBlogs/Articles for 2009-05-05
Blogs/Articles for 2009-05-05 The Changing Face of SEO – Duct Tape Marketing Back to Basics: An easy way to spot quality traffic – Google Analytics Blog Survey says… – Google Webmaster Central Blog Guest Post – Creating an Image Rotator – Soh Tanaka Don’t Forget About Us, The Web Directories – Search Engine Land Dear …
Read MoreHootsuite Product Review: Hootsuite helps mitigate your Twitter addiction
I jumped onto the Twitter bandwagon fairly recently and like many others, have found it addicting. In looking for ways to pass on useful articles and blog posts I run into without cutting into my productivity, I ran into Hoostuite. I’ve been using HootSuite for about a week now and I continue to find it …
Read MoreBlogs/Articles for 2009-04-20
Blogs/Articles for 2009-04-20 Showing Off “The Innovation Machine” At Google – Search Engine Land Back to Basics: Pressing the right buttons – Google Analytics Blog Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors. – Occam’s Razor Fancy Thumbnail Hover Effect w/ jQuery PR Goes Multichannel – Click Z Can High IQ Make You Rich? …
Read MoreBlogs/Articles for 2009-04-15
Blogs/Articles for 2009-04-15 An upcoming change to Google.com search referrals; Google Analytics unaffected – Google Analytics Blog Using Site Search Features in Creative Ways – Google Analytics Blog Is Self-Centered Web Copy Hurting Your Websites? – Web Designer Depot Keyword Research Essentials Part 2: How to Select the Right Keywords – Site Point Avoiding a …
Read MoreBlogs/Articles for 2009-04-10
Blogs/Articles for 2009-04-10 How Google’s Rankings Algorithm Has Changed Over Time – SEO Column Online Optimization, Like Parenting, Never Ends – Click Z Facebook Reaches 200 Million Users – E-Marketer
Read MoreOptimize On Page SEO Text & Design with CSS
Content Placement and Keyword Density matter. Content placement is an important part of on-page SEO. It’s good practice for both search engine optimization and reader usability to place your important keywords early in your content. This emphasizes to both your readers and the search engines that these words or phrases are important to the page. …
Read More