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Tag: revenue

Difference between Revenue & Product Revenue – Avoid Confusion

October 27, 2009
by Chris in Google Analytics How-To

For information on MRP, click here: When working in a fast-paced environment where different reports are needed, one of the common ‘discrepancies’ occur when Total Revenue and Product Revenue are used interchangeably.  The differences is simple (tax and shipping is included in Total Revenue, but not in Product Revenue).  As trivial as this seems, this …

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