Tracking Redirects in Google Analytics Site Search

Tracking Site Search is important

Search Terms in Google AnalyticsTracking what users search for is one of the best ways to improve your website (Learn how to set up site search).   You can find out what users are searching for overall, what they’re searching for when on a specific page, and thanks to advanced segments, you can even track what they’re searching for after having landed on your site via the search engines.  This data can be useful for understanding what your visitors are looking for.  You may find that they are looking for a product you may have deemed less relevant and therefore relegated to a spot that’s harder to find than the products you deemed more relevant.
Read more

Better Data Filtering with Advanced Segments

One of the main drawbacks of Google Analytics has been its inability to deeply cross-reference data. But thanks to the newly added Advanced Segments feature, that’s no longer a problem! Here is a perfect example of an old limitation now overcome.

The old limitations of Google Analytics

In the pre-Advanced Segment days of Google Analytics, you had no way to filter your Product Overview (under the E-Commerce tab) to only view products sold through a specific Campaign. At best, you could drill into an individual product, then filter your data accordingly. But if you’re selling thousands of products on your site, looking at them one at a time is hardly an option.

Cross-referencing products sold with referring sources is normally limited

Cross-referencing products sold with referring sources is normally limited

Read more

Google Analytics – Save time with Regular Expressions

Using the Content section in Google Analytics

Google Analytics makes gathering data for individual pages rather simple. Simply click the Content link on the right navigation, then click Top Content. You’ll be treated to all of your site’s pages, in descending order of the traffic they receive.

Google Analytics Top Content

Google Analytics Top Content - Great for comparing your top page metrics

This is great if you simply want to know how your top pages are doing.
But what if you need to find specific pages, and these pages aren’t among the most visited pages? In the example above, there are 9,512 pages to sift through. Not many of us have that kind of time or patience.
Read more