Tracking Site Search is important
Tracking what users search for is one of the best ways to improve your website (Learn how to set up site search). You can find out what users are searching for overall, what they’re searching for when on a specific page, and thanks to advanced segments, you can even track what they’re searching for after having landed on your site via the search engines. This data can be useful for understanding what your visitors are looking for. You may find that they are looking for a product you may have deemed less relevant and therefore relegated to a spot that’s harder to find than the products you deemed more relevant.