Calculate AdWords ROI with Ad Slot Position Segments

Google AdWords provides a “quick and easy” way to get visitors to your site. Setting up campaigns are fairly easy and the learning curve is small. But maximizing your ad spend takes time, patience, and planning. One of the often-overlooked methods for measuring optimal AdWords campaign success is seeing which Ad Slots tend to be the most profitable. If your CPC is high and conversions are low, it may not be the wisest thing to open the flood gates and bid with the expectation of holding the top slot.

Setting Ad Slot Position in Advanced Segments

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Google Ad Groups Data Gathering Made Tolerable with Custom Reporting

seo lumberg analytics For the most part, Google Analytics tracks Google AdWords data (big surprise!).  However, there is one odd quirk about the manner Analytics reports AdWords data—you can only view metrics for an Ad Groups within their respective campaign.  In other words, when Lumberg wants metrics like revenue and bounce rates for every AdWords AdGroup, you have to dive into every AdWords Campaign and grab the data for the AdGroups within that Campaign.

This is fine if all of your Ad Groups fall into the same Campaign.  But if you’re running a large e-commerce site, chances are you’ve got numerous Campaigns, and numerous Ad Groups within those campaigns … Read more