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Google Ad Groups Data Gathering Made Tolerable with Custom Reporting

July 12, 2009
by Chris in Google Analytics How-To

For the most part, Google Analytics tracks Google AdWords data (big surprise!).  However, there is one odd quirk about the manner Analytics reports AdWords data—you can only view metrics for an Ad Groups within their respective campaign.  In other words, when Lumberg wants metrics like revenue and bounce rates for every AdWords AdGroup, you have …

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