SEO/Marketing Blogs/Articles for 2010-03-08

SEO/Marketing  Blogs/Articles for 2010-03-08

Spring Cleaning for those Analytics Profiles!

The ability to have multiple profiles in Analytics is extremely convenient.  You can flip back and forth without having to switch accounts.  And the ability to create duplicate profiles for the same domain name, gives you the option of viewing a site profile with a specific filter (for example; seeing only traffic that resulted from social media networks, seeing a profile that returns keyword information with actual search engine rankings, or treating email sign ups as keyword searches so as to track email addresses that are entered).

The problem of course is that the more profiles you add, the more sifting you may have to do in your drop downs.  This can be especially annoying for fellow account users who also have admin access, but have no need to see the umpteen duplicate profiles you created. Perhaps the easiest way to make this work for everyone (keeping your duplicate profiles AND not bogging down other admin access users) is to make sure the main profile comes up first.  Since Analytics automatically lists them alphabetically, this means making sure your main profile is alphabetically the first.  In the sample below, we have some legacy profiles that are kept for archiving purposes in case we ever need historical information.

Read moreSpring Cleaning for those Analytics Profiles!

Hootsuite Product Review: Hootsuite helps mitigate your Twitter addiction

I jumped onto the Twitter bandwagon fairly recently and like many others, have found it addicting. In looking for ways to pass on useful articles and blog posts I run into without cutting into my productivity, I ran into Hoostuite. I’ve been using HootSuite for about a week now and I continue to find it more and more useful. Perhaps the most useful features are:

Read moreHootsuite Product Review: Hootsuite helps mitigate your Twitter addiction

Blogs/Articles for 2009-04-20

Blogs/Articles for 2009-04-20

Track outbound links and file downloads with Google Analytics

Track outbound links and file downloads with Google Analytics

One of those not-so-obvious features of Google Analytics is its ability to track outbound links and file downloads. This feature isn’t available by default, because Google Analytics tracks links by way of the tracking script you paste. So when users click from one page to the other on your site, Google Analytics can track the sequence of this visit.

Since your Analytics tracking code doesn’t exist on 3rd party websites you link to, Google Analytics won’t track this (at least not in your account—the site you link to may also have GA, but for privacy reasons, Google won’t share their data with you). Likewise, you can’t embed your GA tracking on a PDF or WMV file.

Read moreTrack outbound links and file downloads with Google Analytics

Google Analytics Individual Qualification (IQ) Test

Google recently began offering a Google Analytics IQ Test to allow individuals to earn certification (good for 18 months) for their skills. The online course is free, but the certification test itself is $50. Earlier today I took (and passed) the test.

If you plan on taking this test, I highly recommend going through the Conversion University tutorials before taking the test, which was much harder than I expected. Even if you don’t want to take the test, the quality of the information contained in the tutorials merit watching/listening to them.

Take the Google Analytics IQ Test