I recently wrote another guest post on the Bronto (an email marketing service provider) blog. This one relates to using Custom Segments to better track your email marketing campaigns. The entire post can be read here: Act on Extremely Relevant Data with Advanced Segments
So I ran into a brain-racking situation with my employer the other day. A certain 3rd party advertiser is linking to one of our websites from several places on their all-flash website (and not for free mind you). In an effort to gauge the utility of these links, I’ve been perusing through both Google Analytics (to measure the number of visits from the advertiser’s website) and the admin the advertiser provides us (which tells us the number of times people have clicked on our links).
I just wrote another best practices tutorial as a guest blogger on the Bronto Blog. This one pertains to using regular expressions to better filter email send campaign data in Google Analytics.
You can read the entire article here: Google Analytics: Using Regular Expressions to Jump Onto More Data!
One of the main drawbacks of Google Analytics has been its inability to deeply cross-reference data. But thanks to the newly added Advanced Segments feature, that’s no longer a problem! Here is a perfect example of an old limitation now overcome.
The old limitations of Google Analytics
In the pre-Advanced Segment days of Google Analytics, you had no way to filter your Product Overview (under the E-Commerce tab) to only view products sold through a specific Campaign. At best, you could drill into an individual product, then filter your data accordingly. But if you’re selling thousands of products on your site, looking at them one at a time is hardly an option.