Tracking Internal Redirects in Analytics and Tracing External Redirects

This post is split into two sections.  The first is for tracking your own internal redirects using Google Analytics.  The second portion is for tracing URL redirect paths.

Tracking Redirects with Google Analytics

One of the problems people run into is their inability to track redirects in Google Analytics. For example, let’s say you purchase radio or print ads in order to advertise a product. Rather than simply advertising your domain name (ie (www.yourdomain.com), you may add an easy to remember folder name (ie. www.yourdomain.com/adpage), which redirects to the appropriate product page (which is probably too long and complicated to display on a radio, TV, or print ad).

Depending on the type of redirect you use, Analytics may not be able to track visits and user behavior. Fortunately, there are at least 2 ways you can track redirects. In both instances, you have to make sure the directory actually exists as a file (ie. /adpage/index.php). The difference lies in the type of redirect you use. If you use a 301 redirect, you’ll want to add campaign tracking to the url you are redirecting to, so Analytics can track visits as a campaign. The other option is to use a standard javascript redirect, and add the Analytics tracking to the redirecting page (ie. /adpage/index.php). This way, you can track visits and user behavior in the Analytics Content section.

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SEO for Static Websites: Creating/Editing Static Pages for SEO

SEO Search EngineDue to the time needed to create and edit them, static pages are often the bane of web developers and designers alike. To an SEO professional however, they provide for an easy way to tailor SEO efforts to specific keywords. Here is a guideline for creating new or editing existing static pages for maximum SEO effect. As you go through these, keep in mind that the end goal is to provide useful content to your visitors, so none of these steps should be carried to the point of making your website less useful to your visitors (ie keyword stuffing, giving your URLs ridiculously long file names, etc). … Read more

SEO for Dynamic Pages and Content

Dynamic websites have their obvious advantages. The ability to automate, create, edit, and delete content through a database and server side scripting is a must when dealing with large and constantly updated websites. … Read more

Canonical Link Rel vs 301 Redirects: Using Canonical Link Rel tag for SEO purposes

Back in February, Google announced their support of the Canonical Link Rel element, and it was also announced that Yahoo! and MSN would soon follow suit.  If you’re not familiar with it, think of the Canonical Link Rel element in terms of a 301 redirect–you can tell the search engines to ‘focus’ (though in this case, there’s no redirect) on a page you specify.  It is placed within the head tags of a web page, and is a great remedy for the duplicate content stigma.

Essentially it looks like this: … Read more

SEO Ranking 101: The 6 Steps

SEO is mainly about content and inbound links. More to the point, it’s about good content, and good links. Ultimately, it’s about a lot of good content, and a lot of good links. Fine-tuning is useful, but it should be the last on your list. Here are the 6 steps for building a strong SEO program.

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