My first few years of professional SEO experience was purely automotive e-commerce. It wasn’t until years later where I’d begin taking on SEO projects for other types of sites (local businesses, startups, etc) that I’d begin to understand how different and unique e-commerce SEO was in relation to other sites. The sheer number of factors …Read More
Checking your Canonical Link Element En Masse
Auditing your website’s canonical link elements The ability to cite canonical URLs can be a great asset for an SEO. Unfortunately it can also have negative impacts if used inappropriately. Between site migrations, the creation of new pages, switching to https, misuse or bugs in an SaaS, domain name switches and just the everyday grind …Read More
SEO for 2015: The State of SEO and some Predictions
2015 is here and SEO is barely recognizable from SEO in 2005 (the year I began doing this professionally), when carpet bombing link and article directories, adding some keyword-stuffed”rich” landing pages, and making sure you weren’t doing anything stupid (like blocking your site via robots.txt) was enough to dominate the SERPs. Today, good (even decent) …Read More
Stop Saying SEO is Dead!
It seems that every time Google deploys a major change in their algorithm, a few authors/bloggers proclaim the death of SEO, and marketing websites/blogs are awash with titles like “SEO is Dead” and “Is SEO Dead?” In most cases they admit (later on in their piece) that it’s not really dead, but rather that “SEO …Read More