Chris Casarez

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Category: Google Analytics How-To

Google Analytics: Using Regular Expressions to Segment Data (Guest Post)

April 29, 2009
by Chris in Google Analytics How-To

I just wrote another best practices tutorial as a guest blogger on the Bronto Blog. This one pertains to using regular expressions to better filter email send campaign data in Google Analytics. You can read the entire article here: Google Analytics: Using Regular Expressions to Jump Onto More Data!

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Track outbound links and file downloads with Google Analytics

April 16, 2009
by Chris in Google Analytics How-To

Track outbound links and file downloads with Google Analytics One of those not-so-obvious features of Google Analytics is its ability to track outbound links and file downloads. This feature isn’t available by default, because Google Analytics tracks links by way of the tracking script you paste. So when users click from one page to the …

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Email Marketing and Google Analytics (Guest Post)

April 14, 2009
by Chris in Google Analytics How-To

I recently wrote a best practices tutorial on properly tracking email marketing campaigns with Google Analytics. This is now posted on Bronto (our email marketing service provider) as a guest post. You can read the entire article here: Email Marketing and Google Analytics: Add Power, Save Time

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Tracking Redirects in Google Analytics Site Search

March 31, 2009
by Chris in Google Analytics How-To

Tracking Site Search is important Tracking what users search for is one of the best ways to improve your website (Learn how to set up site search).   You can find out what users are searching for overall, what they’re searching for when on a specific page, and thanks to advanced segments, you can even track …

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Google Analytics Individual Qualification (IQ) Test

March 15, 2009
by Chris in Google Analytics How-To

Google recently began offering a Google Analytics IQ Test to allow individuals to earn certification (good for 18 months) for their skills. The online course is free, but the certification test itself is $50. Earlier today I took (and passed) the test. If you plan on taking this test, I highly recommend going through the …

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Validate site page changed with Google Analytic’s date comparison

January 2, 2009
by Chris in Google Analytics How-To

Not so long ago, Google added the ability to compare date ranged in Analytics. One of the most efficient uses of this is the ability to check metrics before and after you made a change. So for example, let’s say you changed products or copy, lowered prices, or added new products to a page on …

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Better Data Filtering with Advanced Segments

November 30, 2008
by Chris in Google Analytics How-To

One of the main drawbacks of Google Analytics has been its inability to deeply cross-reference data. But thanks to the newly added Advanced Segments feature, that’s no longer a problem! Here is a perfect example of an old limitation now overcome. The old limitations of Google Analytics In the pre-Advanced Segment days of Google Analytics, …

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Installing Google Analytics – How to Install Google Analytics

November 29, 2008
by Chris in Google Analytics How-To

Installing Google Analytics is extremely simple. 1- Create a Google account if you don’t already have one. 2-Visit the Google Analytics website, click the Sign Up Now button, and follow the easy sign up process 3-Copy paste the code you are given, just above the closing body tag on all of your webpages (meaning your …

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Google Analytics – Save time with Regular Expressions

November 22, 2008
by Chris in Google Analytics How-To

Using the Content section in Google Analytics Google Analytics makes gathering data for individual pages rather simple. Simply click the Content link on the right navigation, then click Top Content. You’ll be treated to all of your site’s pages, in descending order of the traffic they receive. This is great if you simply want to …

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