Blogs/Articles for 2009-04-15 An upcoming change to Google.com search referrals; Google Analytics unaffected – Google Analytics Blog Using Site Search Features in Creative Ways – Google Analytics Blog Is Self-Centered Web Copy Hurting Your Websites? – Web Designer Depot Keyword Research Essentials Part 2: How to Select the Right Keywords – Site Point Avoiding a …
Read MoreAuthor: Chris
Email Marketing and Google Analytics (Guest Post)
I recently wrote a best practices tutorial on properly tracking email marketing campaigns with Google Analytics. This is now posted on Bronto (our email marketing service provider) as a guest post. You can read the entire article here: Email Marketing and Google Analytics: Add Power, Save Time
Read MoreBlogs/Articles for 2009-04-10
Blogs/Articles for 2009-04-10 How Google’s Rankings Algorithm Has Changed Over Time – SEO Column Online Optimization, Like Parenting, Never Ends – Click Z Facebook Reaches 200 Million Users – E-Marketer
Read MoreOptimize On Page SEO Text & Design with CSS
Content Placement and Keyword Density matter. Content placement is an important part of on-page SEO. It’s good practice for both search engine optimization and reader usability to place your important keywords early in your content. This emphasizes to both your readers and the search engines that these words or phrases are important to the page. …
Read MoreMatt Cutts: SEO Tips for Bloggers – Place keywords early on page
Matt Cutts admits that placing keywords early on page makes a difference If you’re already a believer in on-page SEO, it probably won’t come as a surprise that Matt Cutts made the admission that placing keywords early on your page makes a difference. However, there are plenty of SEO professionals out there who claim that …
Read MoreTracking Redirects in Google Analytics Site Search
Tracking Site Search is important Tracking what users search for is one of the best ways to improve your website (Learn how to set up site search). You can find out what users are searching for overall, what they’re searching for when on a specific page, and thanks to advanced segments, you can even track …
Read MoreGeolocation – an easy (and free) way to make your site more relevant
As companies continue to look for ways to make their websites more relevant to users, expect Geolocation to become increasingly popular. Geolocation allows websites to display dynamic content based on a user’s location. Geolocation on SEOracle Because I get visitors from other countries, I decided to add links to Google Translate my blog to the …
Read MoreMatt Cutts verifies that keywords in URL help
In a recent Q&A, Matt Cutts verified that having a keyword in a URL, does ‘help a little bit.’ Without directly answering the question of whether or not having your keyword early as opposed to later in the URL, he does (in my mind) imply that it does help to have it early in the …
Read MoreGoogle Analytics Individual Qualification (IQ) Test
Google recently began offering a Google Analytics IQ Test to allow individuals to earn certification (good for 18 months) for their skills. The online course is free, but the certification test itself is $50. Earlier today I took (and passed) the test. If you plan on taking this test, I highly recommend going through the …
Read MoreHappy Birthday Darwin!
So February 12, 2009 marked the 200th anniversary of Charles Darwin’s Birthday. Cal Tech hosted a lecture that included 2 of my favorite science authors (Michael Shermer and Donald Prothero). Needless to say, I attended.
Read MoreRecycle and get Free SEO Articles
Recycling In-House copy for SEO articles Just the other day I realized that I have a plethora of in-house copy I’ve put together for managers, directors, and other team members that can easily be recycled into blog posts and/or SEO articles to link back to my website. Everyone’s situation is different of course, but it …
Read MoreSEO/SEM 2009 Trends
SEO/SEM 2009 Trends In looking for new SEO trends for 2009 (specific to Google), I encountered a few new things. Most importantly of these are: Google is moving towards personalization, which means search results will be less universal and more personalized to specific users and possibly those Google deems have similar interests. Google is also …
Read MorePathless Category Links (v1.0) for WordPress
Another Coder just released a plugin that allows WordPress users to get rid of the “category” directory in top category URLs. So for example, the URL for my Google Analytics How-To category now looks like this: http://www.seoracle.com/google-analytics-how-to-tutorial Instead of this: http://www.seoracle.com/category/google-analytics-how-to-tutorial In addition to this, the old URL (with the “category” directory) now 301 redirects …
Read MoreGood Usability is Good SEO
Good usability goes hand in hand with good SEO. Unfortunately, this concept escapes many SEOs who allow themselves to get caught up in SEO tips and tricks and miss out on the big picture. This entire article can be read here: Good Usability is Good SEO
Read MoreValidate site page changed with Google Analytic’s date comparison
Not so long ago, Google added the ability to compare date ranged in Analytics. One of the most efficient uses of this is the ability to check metrics before and after you made a change. So for example, let’s say you changed products or copy, lowered prices, or added new products to a page on …
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