Optimize On Page SEO Text & Design with CSS

Content Placement and Keyword Density matter. Content placement is an important part of on-page SEO. It’s good practice for both search engine optimization and reader usability to place your important keywords early in your content. This emphasizes to both your readers and the search engines that these words or phrases are important to the page. …

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Happy Birthday Darwin!

So February 12, 2009 marked the 200th anniversary of Charles Darwin’s Birthday. Cal Tech hosted a lecture that included 2 of my favorite science authors (Michael Shermer and Donald Prothero). Needless to say, I attended.

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Recycle and get Free SEO Articles

Recycling In-House copy for SEO articles Just the other day I realized that I have a plethora of in-house copy I’ve put together for managers, directors, and other team members that can easily be recycled into blog posts and/or SEO articles to link back to my website. Everyone’s situation is different of course, but it …

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SEO/SEM 2009 Trends

SEO/SEM 2009 Trends In looking for new SEO trends for 2009 (specific to Google), I encountered a few new things. Most importantly of these are: Google is moving towards personalization, which means search results will be less universal and more personalized to specific users and possibly those Google deems have similar interests. Google is also …

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Pathless Category Links (v1.0) for WordPress

Another Coder just released a plugin that allows WordPress users to get rid of the “category” directory in top category URLs. So for example, the URL for my Google Analytics How-To category now looks like this: http://www.seoracle.com/google-analytics-how-to-tutorial Instead of this: http://www.seoracle.com/category/google-analytics-how-to-tutorial In addition to this, the old URL (with the “category” directory) now 301 redirects …

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Good Usability is Good SEO

Good usability goes hand in hand with good SEO.  Unfortunately, this concept escapes many SEOs who allow themselves to get caught up in SEO tips and tricks and miss out on the big picture.  This entire article can be read here: Good Usability is Good SEO

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SEO Ranking 101: The 6 Steps

SEO is mainly about content and inbound links. More to the point, it’s about good content, and good links. Ultimately, it’s about a lot of good content, and a lot of good links. Fine-tuning is useful, but it should be the last on your list. Here are the 6 steps for building a strong SEO …

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