Last month, in my Google’s Recent Updates: SEO Game Changers post I mentioned that Google now gave extra listings to site for their own brands. I used Magnaflow.com as an example. In this example, Magnaflow gets the first 4 listings. The rest of the organic results consists of 6 listings, the first of which is …
Read MoreAuthor: Chris
Google’s Recent Updates: SEO Game Changers
Over the last year Google has made some changes to its algorithm which really affects organic traffic rankings. Typically Google’s changes are merely a shifting over ranking factors. However, Google’s recent changes have, to a certain extent, changed the rules a bit. Local Search has become more Relevant Local listings now appear more frequently on …
Read MoreUsing Site Search & Top Landing Pages to Increase AdWords ROI
I recently came across another way to use Google Analytics and your own internal site search (if your website has one) to increase AdWords ROI. By checking the top landing pages from AdWords campaigns, then seeing what users search for on your internal site search, you can get a better idea of how to further …
Read MoreIncrease AdWords ROI – Segmenting for Geography
Anyone who’s dealt extensively with Google AdWords knows that it’s ease in setting up and quick optimizations at some point turn into a difficult tasks of finding a way to increase ROI. At some point, after you’ve painstakingly filtered out low-converting keywords, increased your quality score, optimized your copy, etc. the low hanging fruit is …
Read MoreCalculate AdWords ROI with Ad Slot Position Segments
Google AdWords provides a “quick and easy” way to get visitors to your site. Setting up campaigns are fairly easy and the learning curve is small. But maximizing your ad spend takes time, patience, and planning. One of the often-overlooked methods for measuring optimal AdWords campaign success is seeing which Ad Slots tend to be …
Read MoreIt’s Official: Google’s Algorithm Factors in Site Speed
While rumors have floated around that Google was now considering site speed as one its ranking factors, Google finally christened the rumor with an announcement on its Webmaster Central Blog. They also list tools for helping assist those looking to boost the speed of their sites. Using site speed in web search ranking Speeding up …
Read MoreGoogle Annotations: Track SEO & Marketing Initiatives
Google recently added the ability to add annotations to Analytics. What this means is that you can now correlate trends with campaign implementations in Google Analytics (as opposed to having to cross-reference your trends in Analytics with whatever source you typically use to keep track of these changes). What’s more is you can also share …
Read MoreSEO Report Card – Google Grades itself
Google recently revealed an internal SEO Report Card, wherenby it grades its own product pages (whereby Analytics, AdaWords, Product Search, Profile, etc each count as a single product). While it doesn’t reveal anything new, it does reinforce the importance of several on-page factors (ie. Images ALT text and filenames, H1 tags) that some argue are …
Read MoreSEO/Marketing Blogs/Articles for 2010-03-08
SEO/Marketing Blogs/Articles for 2010-03-08 Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test (Wonkish) – Occam’s Razor by Avinash Kaushik Google Wrap Up: Above the Fold; Gesture Search – Marketing Vox Don’t Be Afraid of Negative Reviews – Marketing Vox Social Networking SEO Tips and Techniques – SEO Chat Keyword Difficulty vs. …
Read MoreSpring Cleaning for those Analytics Profiles!
The ability to have multiple profiles in Analytics is extremely convenient. You can flip back and forth without having to switch accounts. And the ability to create duplicate profiles for the same domain name, gives you the option of viewing a site profile with a specific filter (for example; seeing only traffic that resulted from …
Read MoreWebsite Alerts with Google Analytics Intelligence
Anyone who logs into Google Analytics frequently knows that Google’s been adding one new beta feature after another. One of these recent additions has really made life easier for keeping track of website metrics and catching potential problems right away. Setting up Alerts with Intelligence Intelligence allows you to set up custom daily, weekly, or …
Read MoreSEO Keyword Research – Choosing Keywords for SEO
SEO Keyword Research One of the most important aspects of SEO is the initial research. Many webmasters and marketers spend their time optimizing for keywords that are either virtually unattainable, or return little/no value for the effort put forth. It’s important to know where to invest your time and resources to get the most return …
Read MoreDifference between Revenue & Product Revenue – Avoid Confusion
For information on MRP, click here: When working in a fast-paced environment where different reports are needed, one of the common ‘discrepancies’ occur when Total Revenue and Product Revenue are used interchangeably. The differences is simple (tax and shipping is included in Total Revenue, but not in Product Revenue). As trivial as this seems, this …
Read MoreBlogs/Articles for 2009-10-12
Blogs/Articles for 2009-10-12 Search in the New Economy – ClickZ Experts Why SEO Training Should Be An Organizational Imperative – Search Engine Land Learn more about robots.txt – Matt Cutts Reunifying duplicate content on your website – Google Webmaster Central Blog A proposal for making AJAX crawlable – Google Webmaster Central Blog The 6/90 Rule …
Read MoreBlogs/Articles for 2009-10-06
Blogs/Articles for 2009-10-06 Can Google Stay on Top of the Web? – Business Week Canonical Tag 2.0: Google To Add Cross Domain Support – Search Engine Land Google Sandbox Effect – SEO Chat Appraising Your Investment in Enterprise Web Analytics – Google Analytics Blog New parameter handling tool helps with duplicate content issues – Google …
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